Latino consumers have an outsize bear on on the commercialise for HBC products in the United States. Over the past X, spending by Latino consumers on subjective care products grew more than 40, nearly three times quicker than it enlarged among non-Latino consumers. By 2015 Latinos will make up 20 of 18- to 49-year-olds, an age aggroup probatory to HBC marketers, and will account for a maturation share of consumers of HBC products in the time to come.
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Packaged Facts The Latino عطر مردانه Care Shopper provides an in-depth analysis of the grooming and personal care habits of Latinas and Latino men. The report provides crucial insights into the HBC production preferences and brand choices of Latinas and Latino men to marketers of HBC products to refine their selling approaches to this more and more large consumer segment. For example, compared to women on average, Latinas are importantly more likely to use scent, mascara and nervus facialis cleansing cream. Latino men are much more likely than men on average to use cologne or after trim, skin care products and professional personal care services such as pedicures and massages.
The describe opens with a demonstration of topline findings, including an overview of which national HBC brands perform best among Latino consumers. The next chapter analyzes flow spending and projects add outlay by Latinos on subjective care products through 2016. The account continues with chapters on Latinas and their utilisation of cosmetics, skin care products, fragrances and personal care products such as deodorants. Another provides in-depth psychoanalysis of utilisation patterns among Latino men for skin care and shave products and for subjective care products. The account concludes with chapters on oral hygienics habits and products and menag utilization of baby products and bath and shower products. Each analyzes the intensity and type of products used by Latinos and assesses the comparative succeeder of major subject HBC brands among Latino shoppers.
The Latino Health and Beauty Care Market analyzes the exercis by Latino men and Latinas of nearly 40 HBC products half-tracked by Experian Simmons National Consumer Study(NCS). Product categories included in the account that are used entirely by Latinas admit cosmetics and fragrances(eye shade off eyeliner eye brow pencil, mascara, founding concealer make-up, blushers bronzers, lip rouge and lip gloss over, nail shine nail care products and scent cologne toilette irrigate) and hair removal products.
The lead seed of primary feather research data used in the account is the Fall 2010 Experian Simmons NCS, which was fielded between October 2009 and December 2010. U.S. Government sources include the 2010 Census and 2009 American Community Survey of the Census Bureau and data from the Consumer Expenditure Survey of the Bureau of Labor Statistics(BLS).